Thursday, 13 April 2017

The Sincerely Louise Blog is Back!

We're back, baby! Well, if you've been following the Sincerely Louise story on our social channels, you'll know we never really went anywhere. But the blog has been a platform we've shied away from. The advise I always give to other small businesses is to concentrate on the channel you like the most rather than spread yourself too thinly out across several, for me that's been Instagram where we've now reached over 10K followers, yippie! Over the last two and a half years the business has grown so much and I'm proud to say it's no longer run by just myself. There's now a small team behind Sincerely Louise and we're eager to start blogging more about our upcoming projects and adventures.

The blog has had a makeover and we'll be bringing you regular crafty content. Including new kits and patterns, behind the scenes at the studio and news from the whole team. So if you've missed some of our story or our new to the brand here are some of the regular things we get up to!

Monday Makers and MOTM
Every Monday we showcase a 'Maker of the Week' (MOTW). We receive lots of photos from our customers who have knitted our designs and we love seeing them. So every Monday we share an SL maker for everyone to see. We have four MOTW's every month and at the end of the month those MOTWs battle it out to be crowned 'Maker of the Month' (MOTM). Our followers vote for their favourite maker and the winner gets a kit. To enter all you have to do is share your finished knits with us @sincerelylouise on our Instagram, Facebook and Twitter and make sure to hashtag #sincerelylouise so we can see it. 

Scrap Yarn Challenge 
At the beginning of the year we started a new project called the Scrap Yarn Challenge (SYC). The Sincerely Louise stash takes up almost a whole ikea cabinet in the studio and we need help turning it into projects. So every month we're challenging our followers to come up with suggestions for our scrap yarn. Our favourite idea will be knitted up and the pattern named after the person who suggested it. 

Knit Nights
Every month we hold a knit night at our South London studio. These £5 knit include tuition, wine and a discount on SL products. We're also looking at expanding our workshop programme to include learn to knit sessions too. 

The Sincerely Louise Website
Our website is slowly developing into a hub of products, inspiration and news. Keep your eyes pealed for lots of exciting things coming soon, including our biggest release ever for A/W 17.

That's all for now, but there'll be weekly updates from HQ that we can't wait to share with you.


Louise and the SL team xx